Hashtags allow users on Twitter to sort through their tweets and organize their content. They can be used to put your content in front of an audience that is interested in your tweets. While they may seem simple, hashtags are powerful and can be used to dramatically increase engagement as well as traffic to your website. Posting images along with hashtags can be even more effective, allowing you to get tons of impressions on your content.
Where It Begins: The Research
Adequate research must be done before launching any attempt to market your brand or business. When it comes to Twitter, you’re going to want to research the following items:
- Hashtags that are presently associated with your brand
- Hashtags that competitors are utilizing
- Popular hashtags your target audience are interested in
Having this data is invaluable in choosing what hashtags you should use for any Twitter marketing. If you want to access this information, you can use Twitter analytics to track these statistics. This feature is very handy in keeping up with the changes in the internet and social media sites like Twitter.
Expand Your Social Media Outreach
Some businesses make the mistake of sticking to one social media account on a single platform. However, there are billions of users on several different social media sites. Twitter users are usually found on Instagram as well as Facebook and YouTube. Apps like Instagram allow for brands to post daily Stories and be featured on the Explore page, giving them more exposure to their target audience.
Building a following on Instagram and other apps are essential to making the most of hashtags and other marketing tools. Cross-promoting on multiple social media is crucial to getting the word out about your brand. Plus you can use tools available on Instagram, for example, to increase the exposure of your hashtag. By purchasing Instagram likes and/or followers for posts from a high-quality vendor such as Buzzoid, your hashtag will get a broader audience. It’s a great way to boost your credibility and increase engagement along with organic followers.
Craft a Creative Hashtag Based on Your Goals
The hashtag that you end up using for your brand should be unique and recognizable. Try not to be too complicated, as it could be more difficult for your audience to remember. It should also be adaptable, so you can use it in various areas without leading to confusion. If you’ve set goals for what you want to focus on, then the hashtag should come a bit easier. You can be as clever and creative as you want – users will appreciate it and it will make your brand more recognizable and dynamic.
Once you’ve launched your marketing campaign, you should monitor it closely and watch its performance. Compare your data with the predictions you’ve made and seen how you can adapt your hashtag. If you’re getting a different result than you originally planned, then you may need to make some changes to the selected hashtag so that it gets the desired outcome.