Social media has become incredibly important in our society over the last few years. Users are constantly browsing sites like Instagram, Facebook, YouTube, Twitter, and more on a daily basis. Since their launch, brands have been using these platforms to reach out to users and increase the number of people that know about their products and services. Of the various platforms, Twitter and Instagram are two of the most used sites.
Twitter vs Instagram
Both of these social media platforms have grown in popularity exponentially since their launch several years ago. Their audiences may be similar, but the purpose of these platforms differs. While they both are heavily dependent on engagement, Instagram is designed to encourage engagement with brands and other users. For this reason, people typically try to increase their followers more often on the app and a small industry has formed that sells Instagram followers and likes. Businesses often purchase engagement from reputable sites like Buzzoid that offer users a chance to increase likes, followers, and views in just minutes.
Since Twitter isn’t so heavily focused on encouraging users to interact with the app, the need to buy engagement isn’t the same as with Instagram. Twitter posts will get fewer shares and likes even if the number of followers is the same.
While there are less shares and likes, your links and information will likely gain more impressions and attention from users. This type of engagement is very valuable and can’t be received or duplicated using Instagram.
Now that we know a bit of the difference between these two platforms, let’s get into some ways you can increase your company’s presence on Twitter.
Don’t Underestimate the Importance of Hashtags
Hashtags are incredibly important. While these small words with little symbols in front of them may seem silly, they are actually critical to reaching the audience you want. Even just one hashtag in your tweet can increase engagement by more than 20 percent.
While they’re important, you shouldn’t go overboard with them. Narrow down your hashtags and use 1 or 2 in each tweet to reach the optimum targeted audience and make sure your content is visible.
Analyze Your Competitors
If you have competitors, then you should find out who follows them and what users they engage with on a regular basis. Doing this research can help you connect with new users and reach out to individuals in your target audience. Your competitors can be an excellent way to grow your brand recognition, using their established followers and engagement to boost your own.
Partner with Top Influencers
Influencers are individuals that users have trust in. They can be essential to brands on Twitter, as they help get the word out about your brand or business. By partnering with influencers that are within your niche, you can gain outreach to an entirely fresh audience that will already have established trust in your brand due to its endorsement by a top influencer. It’s quick, easy, and can have amazing rewards.
If you want to see growth and raise your numbers on Twitter, then you should focus on improving areas of your social media platform that can lead to more engagement and credibility.